Online Eyeglass Retailer Information and Reviews

Zenni Optical


Quick Notes:


Zenni Optical is located in the US (California), although orders may be shipped from either the US or from HK. Pricing in USD. They sell single-vision and bi-focal/progressive lenses. They a 1-800 number, fax number, email address, mailing address, and online form for contact. Payment methods include Visa, Mastercard, AmEx, Diner's Club, JCB, Carte Blanche, Australian Bankcard, Discover/Novus, Switch, Solo, and enRoute. They are BBB-accredited with an "A+" rating.


Zenni is generally considered to be the most popular online eyeglass retailer. They've been around for a number of years and it's virtually impossible to find a list of retailers (whether current or historic) that doesn't include Zenni. It's worth noting that they had some severe shipping (and customer-service-related) issues back in 2009 that were poorly addressed, though all indications seem to be that they've worked to improve since then – complaints appear to have decreased substantially, and they are now a BBB-accredited business. Their record isn't by any means spotless, but they remain extremely popular and the "go-to" retailer for many customers. Looking back through input I've received and across other info on the web, my general impression when it comes to Zenni Optical's customer service is that if you run into an issue, you probably won't get a lot of sympathy from Zenni – they are very policy-oriented and will certainly offer you what their policies allow, but strictly adhering to their refund/credit policies also means that they're not the type to go above-and-beyond to make sure you're happy. This is generally speaking, and just the impression that I get, so take it with a grain of salt.

While in the past I've referred to Zenni's website as "simple", they've made a number of improvements over the years while still maintaining the ease of navigation.

Frame selection is quite good. In total, roughly 4000 frames exist, with 76 frames at the lowest ($6.95) price point. They also have a variety of frames for $9.95, $12.95, $15.95, and $19.00&. About 150 are available under the $15 mark. Beyond that, they also carry memory titanium, rimless, aluminum alloy, and quite a bit more in the way of options although prices vary in those categories, quite a few beyond the $19.00 mark. All in all, there's a huge selection and prices generally are quite low and increase gradually as you go along. Frame prices cap at under $50, further emphasizing their heavy focus on low prices.

Frame engraving is something they've started offering somewhat recently, and you can get inner/outer text/art engravings in the $2-4 range, available in various colors.

Basic single-vision lenses (either 1.50 or 1.57 index) come free with the frames. Bifocals add $17 and Progressives add $21.95 to the price tag. A number of indexes are available (up to 1.67 for single vision), in addition to Transitions-branded photochromic lenses & Polarized lenses. Polycarbonate lenses are available for $9. Anti-scratch and UV are free, but an AR coating is extra ($4.95 for the basic coating, $14.95 for a more premium coating). Tint can be found for $4.95.

Prescriptions all the way up to -20/&12 are handled, and prism adds $10, making them one of the few who will tackle the really high/complex prescriptions.

They've essentially covered all the basics when it comes to lens options, and managed to keep the prices of those upgrades consistently low.

Website and Ordering:

As mentioned earlier, Zenni's maintained a simple layout while adding functionality to the site. The search/sort feature is quite strong and is designed to help you find what you're looking for quickly. You can use sliders to narrow down a price range, limit compatibility to bifocal/progressive, choose certain frame types/shapes/materials, select certain sizes or colors, and... you get the idea.

A try-on feature has been added. Zenni Optical was one of the last holdouts here, but when they finally got around to adding a try-on, they did a pretty good job. It appears to be java-based (rather than the more common flash-based ones), which was a pretty smart move on Zenni's part. Zenni's works flawlessly in nearly every OS and nearly every browser – it even works on the iPad, and some thought was put into making it work well on touch-enabled devices too – even moving the little crosshairs around to line up with your eyes via taps works very intuitively.

Speaking of the mobile experience, Zenni's site adapts to mobile devices pretty seamlessly. I did run into a serious issue/oversight on my latest visit though – they're currently running a "Share to Win" promotion, and there's a little popup on the screen which blocks some of the prescription area when using a phone. Closing it doesn't "stick" correctly, so if I'd been planning to purchase while on my phone, chances are I would have given up in frustration part way through.

The ordering/prescription page is laid out well. Little "?" bubbles exist beside every option – mousing over a "?" brings a pop-up with further information/explanation.

Complaints I made in a previous write-up referring to the remainder of the cart not jiving with the theme have been addressed – the cart now looks and functions normally.

Unfortunately, to place an order you're required to create an account (there's no "checkout as guest"). I know that retailers love getting you signed up for various reasons (everything from account security to marketing), but as a customer it's never something that's thrilled me. This time around I wasn't ready to create another throwaway account just for the sake of seeing what's changed, but keep in mind that during previous visits, before placing an order you were required to accept a Terms of Use agreement that bound you to "Arbitration" if there were a dispute. This last part (forcing the customer to agree to arbitration) ticks me off to no end. Instead of conveying that "if there's a problem, let us know – we want to take care of it and make sure you're pleased", it comes off as "if something goes wrong, we're more concerned about making you jump through hoops than anything else, really".

To be fair, that may have changed. And even if it hasn't, I haven't heard any complaints about the "arbitration" requirement being used against a customer yet. And I really hope it's something that a legal department insisted on rather than something Zenni intends to use against customers. Arbitration agreements are supposed to be for businesses making deals with each other – they don't have any place in customer agreements as far as I'm concerned. If a customer has a problem, you're supposed to... you know... work things out.

Pricing and Value:

Zenni remains extremely competitive price-wise. With frames starting at $6.95, free lenses, and shipping at $4.95 within the US ($9.95& internationally), it's quite possible to get a pair of glasses for under $15.

Lens offerings (based on $6.95 frames):

 Single vision  Bifocal  Progressive
1.50 Standard lenses  free  +$17.00  +$21.95
1.53 Trivex lenses  +$29.99  +$49.00
1.57 Mid-Index lenses  free  +$21.95
1.59 Polycarbonate lenses  +$9.00  +$39.00
1.61 High-Index lenses  +$19.95  +$46.00  +$49.00
1.67 High-Index lenses  +$34.95  +$67.00
Polarized 1.50 index (grey/amber)  +$32.99  +$57.99 (1.49 index)  +$57.99
Polarized Vision-Ease SunRx® 1.59 index polycarbonate (grey/brown)  +$72.00  +$92.00
Polarized Vision-Ease Coppertone® 1.59 index polycarbonate (grey/brown)  +$76.00  +$96.00
Photochromic 1.57 index (grey/amber)  +$19.00  +$49.00 (grey)  +$59.00
Photochromic 1.57 index (purple/blue/rose)  +$29.00  +$59.00
Photochromic Vision-Ease LifeRx® 1.59 index polycarbonate (grey/brown)  +$66.00  +$99.00
Transitions VI brand photochromic 1.50 index (grey/brown)  +$69.00  +$109.00
Transitions VI brand photochromic 1.59 index polycarbonate (grey/brown)  +$66.00
Transitions VI brand photochromic 1.61 index (grey)  +$139.00  +$159.00
Transitions VI brand photochromic 1.67 index (grey)  +$169.00  +$189.00
Tint (standard) – grey, green, amber, blue, purple, pink, yellow  +$4.95  +$4.95  +$4.95
Tint (gradient) – grey, dark grey, green, amber, brown, blue, purple, pink, yellow, dark yellow  +$7.95  +$7.95
Anti-reflective (AR) coating  +$4.95  +$4.95  +$4.95
Anti-reflective (AR) coating – super hydrophobic (water resistant)  +$8.95  +$8.95  +$8.95
Anti-reflective (AR) coating – Oleophobic (oil and fingerprint resistant)  +$14.95  +$14.95  +$14.95
Anti-reflective (AR) coating – Mirror Finish with Oleophobic (gold/blue/silver)  +$19.95  +$19.95

Shipping within the US is $4.95. Canada is $9.95. Other countries vary between $9.95 and $38.95.

The price charts are created by hand – if you notice any errors, please contact me.

To sum them up, Zenni's the most popular retailer, has incredibly low-prices (both for offerings and addons), and is BBB-accredited.

Click here to see my most recent Zenni Optical purchase review.

Topics from the Zenni Optical section of the old forums...

 Topics   Topics   Replies   Author   Views   Last Post 
Sticky: Read before Registering! (0)
0admin836Sun Jan 21, 2007 12:26 amJan 21, 2007
Purchase experience (1)
1ARMARAAS3153Sat Mar 15, 2008 8:20 pmMar 15, 2008
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2chank1975Wed Feb 07, 2007 2:41 amFeb 07, 2007
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0Harry1393Fri Aug 18, 2006 9:37 amAug 18, 2006
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0jps1688Fri Mar 10, 2006 9:04 amMar 10, 2006